Planet Fitness Gym Membership

Planet Fitness is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The brand is well-known for its 'Judgement Free Zone' philosophy (translated as 'Zona Libre de Críticas' in the image), aimed at creating a non-intimidating environment for casual gym users. Founded in 1992, the company has grown into one of the largest fitness club franchises by number of members and locations.

While the brand's services are delivered locally in gyms across various countries, the corporate ownership and brand management remain centered in the United States. In Spanish-speaking markets like Mexico or Panama, the gyms are often operated by regional franchise partners or subsidiaries like IHC (Inovação em Health and Care) or local investment groups, though the ultimate brand ownership remains with the publicly traded parent company, Planet Fitness, Inc.