POC Sports equipment

Brand History and Origin

POC was founded in 2005 in Sweden with a strong mission to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Based in Stockholm, the company initially focused on the ski racing market, developing innovative safety solutions that combined scientific research with high-end engineering. Their entry into the market was marked by a commitment to safety, performance, and sleek Scandinavian design.

Manufacturing and Global Reach

While POC's design and engineering happen at their headquarters in Sweden, the manufacturing process is global to leverage specialized technical expertise. Most of their protective apparel and accessories are manufactured in China, while high-performance eyewear and specific technical garments are often produced in Italy and Portugal. This allowspoc to maintain rigorous quality standards while distributing their gear to professional athletes and outdoor enthusiasts worldwide.

Corporate Ownership and Evolution

The brand's journey through ownership has seen several transitions. Initially an independent Swedish firm, it was acquired by Black Diamond Inc. in 2012. In 2015, the ownership shifted to Investcorp. Today, POC is part of a larger portfolio of sports and lifestyle brands, continuing its legacy of innovation in the cycling and snow sports sectors. The brand remains deeply rooted in its Swedish heritage, utilizing the 'POC Lab' to collaborate with medical and aerodynamic experts for product development.