Klene Licorice (Drop)

Klene is one of the most iconic licorice (drop) brands in the Netherlands, founded in 1876 by Johannes Coenraad Klene. The brand is celebrated for its long history, often featuring '150 years' or 'Groots genieten' slogans on its packaging to signify its legacy in the confectionery market. Originally a family-run business in Amsterdam, it became famous for its wide variety of salty, sweet, and herbal licorice products, often named with a nod to Dutch history and culture.

Today, Klene is owned by the global confectionery giant Perfetti Van Melle. While the brand maintains its deep Dutch roots and is primarily manufactured in the Netherlands to serve the local and European markets, it benefits from the extensive distribution network of its parent company. Perfetti Van Melle, with dual headquarters in Italy and the Netherlands, ensures that Klene remains a household name, continuing to produce the traditional recipes that have made the brand a staple for over a century.