Lacoste Apparel

Lacoste is a world-renowned French fashion house founded in 1933 by tennis legend René Lacoste and entrepreneur André Gillier. Known for its iconic green crocodile logo, the brand revolutionized sportswear by introducing the polo shirt as a more comfortable alternative to traditional tennis whites.

Today, Lacoste’s manufacturing is global, with production hubs in France, Turkey, Morocco, Peru, El Salvador, and Vietnam, depending on the specific textile or footwear line. The brand transitioned from a family-owned business to a subsidiary of the Swiss holding company Maus Frères (now rebranded as MF Brands Group) in 2012. MF Brands Group continues to steer the label towards a premium global lifestyle positioning, maintaining its heritage in tennis and golf while expanding into high-fashion streetwear.