Ariel Gel Concentrated Detergent

Ariel is a globally recognized flagship brand in the laundry care market, known primarily for its high-performance detergents. First launched in the United Kingdom in the late 1960s, it revolutionized the industry by introducing the first detergent with stain-removing enzymes. Since its inception, the brand has expanded its product range to include powders, gels, liquid detergents, and convenient pods designed for both cold and hot water cycles.

The production of Ariel occurs across numerous strategic manufacturing hubs worldwide to satisfy regional market demands. Major facilities are located in Europe, the Middle East, Asia, and Latin America. As a cornerstone of the Procter & Gamble portfolio, Ariel continues to lead in innovation through sustainable packaging initiatives and concentrated formulas that reduce environmental footprints while maintaining superior cleaning results.

Ariel is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Founded in Cincinnati, Ohio, P&G manages Ariel through various regional subsidiaries and distribution networks, ensuring the brand remains a dominant force in the household cleaning sector across more than 100 countries.