Zuru Rainbocorns Wild Heart Surprise Candy

Zuru Rainbocorns is a lifestyle and toy brand that has expanded into various consumer categories, including novelty confectionery. Originally a line of plush toys featuring 'surprise' elements, the brand's edible products like the Wild Heart Surprise candy follow a similar blind-bag format popular with children.

The brand was launched by Zuru, a company founded by siblings in New Zealand. Zuru has grown into an international powerhouse in the toy industry, known for its innovative marketing and fast-paced manufacturing. While the brand has global distribution, its products are predominantly manufactured in industrial hubs within China to maintain high-volume production and cost-efficiency.

Ownership of the brand remains with the Zuru Group, which is headquartered in Hong Kong. The company operates as a private entity and manages its own manufacturing plants and supply chains directly, rather than relying solely on third-party licenses.