Amstel Beer 100% Malt

Amstel is a historic Dutch beer brand originally founded in 1870 in Amsterdam, named after the Amstel River which provided cooling water for the brewery. Known for its clear, golden color and mild bitterness, it has become one of the most recognized lager brands globally.

Starting as a local brewery established by Charles de Pesters and Johannes van Marwijk Kooy, it quickly expanded its reach. In 1968, the Amstel brewery was acquired by its larger rival, Heineken, marking a significant consolidation in the Dutch beer market.

Today, Amstel is a key global brand within the Heineken N.V. portfolio. While it maintains its deep Dutch roots and heritage, the beer is produced in various breweries owned by Heineken around the world to serve international markets efficiently. The brand is particularly well-known for its sponsorship of major sporting events and its range of products, including Amstel Light and Amstel Radler.