Alterra Naturkosmetik Sensitiv Trockenshampoo

Alterra Naturkosmetik is a prominent natural cosmetics brand specifically developed by the German drugstore chain Rossmann. Founded on the principles of providing high-quality, sustainable, and affordable skincare and haircare, the brand has become a staple for eco-conscious consumers in Central Europe. This specific product, a sensitive dry shampoo with bio-hamamelis, is designed for sensitive scalps and is fragrance-free, aligning with the brand's commitment to clean beauty and dermatological compatibility.

As an 'own brand' (private label) for Rossmann, the manufacturing is primarily localized in Germany to ensure strict adherence to European natural cosmetic standards, such as NATRUE certification. This localized production helps in maintaining a lower carbon footprint and ensuring the quality control that German manufacturing is globally recognized for.

The brand remains under the ultimate ownership of Dirk Rossmann GmbH, headquartered in Burgwedel, Germany. As one of the largest drug retailing chains in Europe, Rossmann continues to expand the Alterra line into various international markets where they operate, positioning it as a competitive, ethical alternative to traditional chemical-based personal care brands.