Batiste Tropical Dry Shampoo

Batiste is a globally recognized brand that revolutionized the hair care industry by popularizing dry shampoo. The brand was originally established in the United Kingdom in the 1970s as a solution to extend the time between hair washes. Its Tropical variant, known for its exotic coconut scent and colorful packaging, remains one of its most popular offerings worldwide.

Historically, the brand was part of the Blackhurst family’s portfolio before being transitioned through various ownerships. Today, Batiste is a flagship brand under the American consumer goods giant Church & Dwight Co., Inc. While the brand carries deep British roots and continues to manufacture a significant portion of its global supply in the UK, its distribution and corporate governance are managed from the United States to serve international markets.

The product is marketed as the world’s number one dry shampoo brand, focusing on high-quality rice starch-based formulas. Ownership by Church & Dwight has allowed Batiste to expand its global footprint, ensuring that the brand remains a staple in both professional salons and household bathrooms across the globe.