Primo Dolce La Casa Del Majhoul

Primo Dolce's La Casa Del Majhoul is a popular Moroccan snack consisting of shortbread-style biscuits filled with a sweet paste made from Medjool dates. The branding and packaging specifically highlight the Majhoul (Medjool) date variety, which is widely celebrated in Moroccan agriculture and traditional confectionery.

The product is manufactured in Morocco, where the local climate and agricultural heritage provide a steady supply of high-quality dates. These biscuits are a staple in many North African households, often served alongside tea or coffee as a light treat. The snack reflects the regional preference for combining traditional ingredients like dates with convenient, modern biscuit manufacturing processes.

The brand is owned by the Excelo group, a prominent player in the Moroccan food industry. Excelo has established itself as a leader in the biscuits and confectionery sector within the region, managing a diverse portfolio of brands that cater to both premium and value-conscious consumers across the Maghreb and West African markets.