SALESmanago Customer Engagement Platform

SALESmanago is a leading AI-driven Customer Engagement Platform and marketing automation software suite specifically designed for eCommerce. Founded in 2011, the brand established its headquarters in Kraków, where the core of its software development and technical infrastructure is maintained.

The platform was originally developed by Benhauer, a Polish technology firm. Over the years, it has scaled significantly, becoming one of the most prominent European players in the MarTech industry. The software is primarily 'manufactured' or hosted via ICT infrastructure located in Poland, though it serves a global customer base through localized support and cloud-based distribution.

In 2021, the company underwent a major ownership shift when a majority stake was acquired by Silver Tree Equity and Perwyn. This strategic investment was aimed at accelerating international expansion and enhancing the platform's artificial intelligence capabilities, positioning the brand as a key competitor in the global marketing technology landscape.