Diamant Bicycle

Diamant is a venerable Norwegian bicycle brand with roots stretching back to 1901 when it was established by Aksel Gresvig in Oslo. Originally founded as a workshop in Storgaten, it became one of Norway's most iconic cycling brands, known for developing bikes specifically tailored to the rugged Nordic terrain and local usage patterns. The brand has been a pioneer in the Norwegian market, often leading in the development of lightweight components and high-performance mountain bikes like the famous 'Apex' series.

While the design, research, and testing are conducted by enthusiasts in Norway to ensure they meet local standards, manufacturing is outsourced to specialized factories in Asia, a common practice within the modern global bicycle industry. Today, Diamant is wholly owned and managed by the Gresvig legacy entities now integrated into the Nordic Intersport network, making it an exclusive house brand for Intersport stores across Norway.