President's Choice 100% Pure Maple Syrup

President's Choice 100% Pure Maple Syrup is a premium Canadian food product recognized for its authentic flavor profile. Harvested and processed primarily in the maple-rich regions of Quebec and Ontario, this syrup is graded as 'Amber, Rich Taste,' adhering to strict Canadian quality standards for purity and colour. The product is free from artificial flavours and synthetic colours, representing a staple of Canadian agricultural exports.

The brand was launched in 1984 by Loblaw Companies Limited as a private-label line designed to offer premium quality at a lower price point than national brands. Since its inception, it has grown into one of Canada's most trusted and successful labels. The brand remains a central asset of Loblaws, which is the largest food retailer in Canada. As of 2026, the brand continues to be owned by George Weston Limited, a massive Canadian conglomerate that oversees retail, bakery, and real estate interests.