Oral-B iO Ultimate Clean brush heads

Oral-B is a globally recognized leader in oral hygiene, famously known for its development of the first soft-bristle toothbrush in the 1950s. The brand was originally established in the United States and became a pioneer in the electric toothbrush industry, particularly after its acquisition by the Gillette Company and later the integration into a major consumer goods conglomerate.

The iO series represents the brand's premium technological advancement, utilizing micro-vibrations and oscillating motions. Manufacturing for replacement heads like the Ultimate Clean variant primarily takes place in Germany, which serves as the central hub for Oral-B's engineering and high-precision production. The brand is now part of the Procter & Gamble portfolio, maintaining a dominant market position worldwide including significant distribution in the Netherlands.