Dixan 4-in-1 Trio Caps laundry detergent

Dixan is a prominent European laundry detergent brand, originally launched in 1959. It is recognized as the first synthetic detergent in many of its primary markets, such as Italy and Spain, where it established a reputation for high-performance stain removal and fabric care. The product shown—the 4-in-1 Trio Caps—represents the brand's evolution into pre-dosed, concentrated liquid capsules that offer cleaning power, stain removal, brightness, and long-lasting freshness in a single pod.

Today, Dixan is a core brand within the portfolio of Henkel, the German multi-national chemical and consumer goods giant. While the brand was founded in Germany, its manufacturing is distributed across multiple Henkel production facilities across Europe to serve various regional markets (often branded as Persil or Wipp Express in neighboring countries). Henkel remains the ultimate owner, managing the brand through its Laundry & Home Care division, which is headquartered in Düsseldorf, Germany.