RXBAR Nut Butter & Oat Dark Chocolate Peanut Butter

RXBAR is a prominent brand in the health-conscious snack market, known for its transparent labeling and 'No B.S.' philosophy. The brand was founded in Chicago in 2013 by Peter Rahal and Jared Smith, initially packaging their protein bars by hand in a home kitchen. The Nut Butter & Oat series represents an expansion of their protein-focused lineup, utilizing whole food ingredients like oats, peanuts, and egg whites.

In 2017, the brand underwent a significant transition when it was acquired by the Kellogg Company. Following the 2023 corporate spin-off of Kellogg into separate entities, RXBAR became part of Kellanova, which manages the global snacking, international cereal, and North American frozen foods divisions. Despite the change in high-level ownership, the products continue to be primarily manufactured in the United States to maintain the brand's quality standards and original formulation ethos.