Cerveja João Original

Cerveja João is a beer brand that, despite its Portuguese-sounding name and the inclusion of the 'Galo de Barcelos' (the Rooster of Barcelos) on its label, is actually produced in Italy. It is designed to capture a rustic, artisanal aesthetic associated with Portuguese culture.

The product is typically brewed and bottled by Target S.r.l., a beverage company based in Italy. It serves as a private label or specialty brand often found in discount supermarkets and international retailers, positioned as an accessible lager with a distinctive visual identity inspired by the Iberian Peninsula.