By Veira Dry Shampoo

By Veira is a contemporary hair care brand that emphasizes high-quality ingredients, sustainability, and ethical production. The brand was originally created by the Swedish beauty company Lyko Group AB, which sought to develop a professional-grade line that caters to conscious consumers. The product displayed is a dry shampoo, designed to refresh hair by removing excess oil without leaving residue, and it is certified as 100% vegan.

The manufacturing process reflects the brand's commitment to European quality standards, with production taking place primarily in Sweden. As a subsidiary of the Lyko Group, By Veira benefits from an extensive distribution network across the Nordic regions and beyond, positioning itself as a premium yet accessible Scandinavian beauty brand.