Held All-in-One Dishwashing Tabs

Held is a pioneering brand in the field of ecological household cleaning, originally established in Switzerland. The brand focuses on creating products that are effective for household chores while minimizing environmental impact through biodegradable formulas and sustainable packaging. The specific product shown is an All-in-One dishwasher detergent designed with a Mandarin and Lemongrass scent, packaged in a recycled cardboard box to reduce plastic waste.

Historically, Held has been closely linked with Ecover, another leading name in green cleaning. Today, the brand is part of the global portfolio of S.C. Johnson & Son, an American multinational company with a long history of household brand management. While the brand has Swiss roots and a strong presence in the DACH region (Germany, Austria, Switzerland), its manufacturing for the European market is primarily centered in Belgium, utilizing specialized facilities dedicated to eco-friendly production standards.