Bonkers Pet Treats

Bonkers is a fast-growing pet treat brand known for Its 'Crunchy Outside, Gooey Inside' cat treats and varied dog snacks. The brand was developed with a focus on high-quality proteins and formulations free from artificial colors and flavors, catering to the increasing demand for healthy, human-grade pet snack options.

The brand was launched by ZURU Edge, the consumer goods division of the New Zealand-founded company ZURU. While the brand has its creative and strategic roots in New Zealand, manufacturing is handled through a global supply chain. This often involves production in specialized facilities across Thailand and China, which are major hubs for high-quality pet food export, as well as local manufacturing in some major markets.

Bonkers is part of the ZURU Edge portfolio, which aims to disrupt traditional retail categories with modern branding. Today, the brand is owned by the ZURU Group, which remains headquartered in Hong Kong for global operations while maintaining strong ties to its founding family in New Zealand.