Rhodes Pet Science Pet Food

Brand Overview and Philosophy

Rhodes Pet Science is a modern pet care collective founded with the mission of reimagining pet health through scientific innovation. The brand focuses on creating "next generation" pet products that bridge the gap between human medical advancements and pet nutrition. Since its inception, the company has expanded rapidly by targeting retail markets with high-quality, vet-developed recipes that exclude artificial flavors, preservatives, and fillers like corn or soy.

Origin and Expansion

While the company is registered as Rhodes Petcare Limited and Rhodes International Limited, its roots and early success are deeply tied to the New Zealand and Australian markets, where its flagship brand, NOOD, was launched in 2019. Since then, the organization has achieved global reach, operating in 11 markets across more than 5,000 stores. Their portfolio includes specialty brands such as BONKERS treats, Mr Purrs gourmet meals, and Smart Box cat litter.

Manufacturing and Ownership

Rhodes Pet Science maintains a localized manufacturing strategy to ensure quality and sustainability. While the parent entity holds the intellectual property internationally, brands like Goodlands are specifically marketed as being crafted locally within the USA. The ultimate owner is Rhodes International Limited, which continues to manage the global distribution and research-heavy development of the brand's diverse pet care portfolio.