Picture Organic Clothing Jacket

Picture Organic Clothing is a French brand founded in 2008 by three childhood friends—Julien Durant, Jérémy Rochette, and Vincent André—in Clermont-Ferrand. The brand was established with a clear mission to provide sustainable, eco-friendly alternatives to traditional outdoor and action sports apparel, utilizing organic and recycled materials.

The company is recognized for its distinctive color-block designs and its commitment to environmental responsibility. Their manufacturing occurs primarily in partner factories in China, Turkey, and Vietnam, where they emphasize fair labor practices and the use of bio-sourced and recycled fibers to minimize their carbon footprint.

Today, the brand continues to be led by its original founders and maintains its independence, operating under the management of Picture Organic Clothing (SAS). It remains a private entity focused on transparency and green innovation within the global outdoor industry.