Neophos Powerball Power Gel

Neophos is a well-known brand in Scandinavia, particularly in Denmark, specializing in dishwasher detergents and maintenance products. While it is marketed as Neophos in the Nordic region, it is part of the global Finish brand family, which was originally developed by Economics Laboratory (EcoLab) in the United States in the 1950s.

The brand passed through several hands before being acquired by the British multinational Reckitt. Because Reckitt operates a vast global supply chain, Neophos products are manufactured in multiple locations across Europe to serve different regional markets. The specific variant shown is the 'Nordic Edition,' often tailored for local water conditions and regional environmental certifications like the EU Ecolabel.

Today, Neophos remains a core part of Reckitt's hygiene portfolio, benefiting from the company's global research and development while maintaining its localized branding for the Danish and Nordic consumer base.