Vissla t-shirt

Vissla is a modern surf apparel brand that embodies a philosophy of creative freedom and a forward-thinking approach to the surf industry. Founded in 2013, the brand quickly established itself as a counter-culture alternative to the traditional surf giants, focusing on high-performance surfwear and sustainable practices. The apparel, including jerseys and t-shirts, is designed with a surf-centric aesthetic that appeals to both performance athletes and lifestyle enthusiasts.

While the brand was conceived in California, its manufacturing footprint is global to meet international demand. Production typically occurs in various locations including Vietnam, China, and Mexico, depending on the specific garment and material requirements. Vissla is well-known for its 'Upcycled Coconut' and recycled polyester fabrics, highlighting an industry-leading commitment to reducing environmental impact through innovative manufacturing processes.

Ownership of the brand transitioned in 2023 when it was acquired by the Liberated Brands group. This acquisition integrated Vissla into a portfolio of specialized action sports and lifestyle brands, providing the global infrastructure needed to scale while maintaining the brand's unique identity. Today, Vissla continues to operate under the umbrella of Liberated Brands, remaining headquartered in Southern California.