DAISE LOWKEY Dry Shampoo

DAISE is a contemporary hair care brand that has gained significant traction in the United Kingdom through its presence in major retailers like Boots. The brand is positioned as an accessible yet high-quality solution for modern hair styling needs, with its 'LOWKEY' range specifically focusing on weightless, effective dry shampoo products that cater to busy lifestyles.

The brand was founded in the United Kingdom by the company DAISE Ltd, aiming to fill a gap in the market for aesthetically pleasing, performance-driven hair care that speaks to a younger demographic. The manufacturing process is primarily centered in the UK to maintain quality standards and ensure a local supply chain. Ownership remains concentrated within the original founding entities, reflecting a commitment to the brand's original vision of effortless beauty.