Ajax Original Multi-Surface Cleaner

Ajax is one of the most recognized household cleaning brands globally, known for its powerful multi-surface cleaning capabilities. Originally launched by the Colgate-Palmolive company in 1947, the brand name was inspired by the hero Ajax from Greek mythology, symbolizing strength and cleanliness. Over the decades, it has expanded from its initial scouring powder to a wide range of liquid cleaners, detergents, and degreasers.

Today, the brand is owned by the American multinational Colgate-Palmolive. While it originated in the United States, Ajax products sold in European and Nordic markets (as indicated by the multilingual Swedish and Finnish text on this bottle) are typically manufactured at Colgate-Palmolive’s regional facilities, such as those located in Greece or France. The product shown features an EU Ecolabel and a 98% natural origin formula, reflecting the brand's shift toward more sustainable chemical compositions.