Bókun Booking Management Software

Bókun is a cloud-based reservation system and marketplace designed specifically for operators in the tours and activities sector. Founded in Iceland, the platform provides tools for inventory management, online bookings, and multi-channel distribution, helping local tourism companies scale their digital presence.

In 2018, the brand reached a significant milestone when it was acquired by TripAdvisor, the world's largest travel guidance platform. This move integrated Bókun into TripAdvisor’s global suite of business tools for attractions. Today, while it remains headquartered in Reykjavík, it operates as a key component of TripAdvisor's international strategy to digitize the global tours and activities market.