Kirin Hyoketsu Strawberry

Kirin Hyoketsu is a popular Japanese premixed alcoholic beverage that first launched in Japan in 2001. Known for its signature 'diamond-cut' can and the use of frozen fruit juice to preserve freshness, it has become one of the most recognizable Chu-hi brands globally.

While the brand originated in Japan under Kirin Holdings, the version sold in the Australian market is locally produced. Kirin owns Lion (formerly Lion Nathan), a major Australian beverage company, which manufactures and distributes Hyoketsu within Australia to meet local demand and supply chain requirements.

Today, the brand is under the ultimate ownership of Kirin Holdings Company, Limited, headquartered in Tokyo. In Australia, the product is an essential part of the Lion beverage portfolio, representing a bridge between traditional Japanese beverage technology and Australian manufacturing expertise.