Cotonetes Johnson & Johnson cotton swabs

Cotonetes is one of the most iconic personal care brands in the Portuguese-speaking world, particularly in Brazil, where the brand name has become a generic term for cotton swabs. Originally introduced by Johnson & Johnson, the brand is synonymous with safety and hygiene, featuring the famous 'flexible stems with cotton tips' design.

While the brand was born within the American multinational Johnson & Johnson, its consumer health division—which includes brands like Cotonetes, Band-Aid, and Listerine—underwent a significant corporate restructuring. As of 2023, these products are part of Kenvue, a standalone consumer health company spun off from Johnson & Johnson to focus exclusively on professional and everyday health products.

Manufacturing for the Brazilian market typically occurs locally to satisfy high domestic demand, ensuring the product remains a staple in households for personal grooming, cleaning, and first aid applications.