Purex Mega Long White toilet paper

Purex is an iconic New Zealand household brand, particularly known for its association with the Shar Pei puppy, which reinforces the brand's 'softness' messaging. This specific product, Purex Mega Long, is designed for convenience and environmental efficiency, featuring larger rolls to reduce the frequency of core disposal and packaging waste.

In New Zealand, the Purex brand is manufactured locally at the Kawerau paper mill in the Bay of Plenty. The production process emphasizes sustainability, utilizing FSC-certified fibers and increasingly incorporating recycled plastic in its packaging. The local operations comprise a significant part of the region's industrial sector, ensuring that the product is deeply rooted in the New Zealand market.

While the brand has a rich local history, it is currently owned and managed by Essity, a global leader in hygiene and health products. The ownership transitioned through several corporate hands over the decades, including Caxton Paper Mills and SCA, before becoming part of the Essity portfolio when the company spun off from SCA in 2017.