Made O'Meter
Discover where a brand or product originates
Paseo is a premium brand of personal hygiene products, specifically known for its luxury toilet tissue, facial tissues, and paper towels. The brand emphasizes 'Luxury without Compromise,' positioning itself in the high-end segment of the household paper market with multi-ply products that offer superior softness and strength.
Originally launched in the Asia-Pacific region, Paseo has become a staple in New Zealand and Australian markets. In New Zealand, the products are locally manufactured at facilities in Kawerau and Henderson, utilizing sustainably sourced materials. The brand is managed under the umbrella of Cottonsoft Ltd, which is a major player in the Pacific paper industry.
The ultimate ownership of Paseo lies with Asia Pulp & Paper (APP) Sinar Mas, one of the world's largest pulp and paper companies headquartered in Indonesia. This global parent company oversees the entire supply chain, from sustainable forest management to the advanced production technologies used to create the 4-ply luxury rolls seen in the New Zealand retail market.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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