President's Choice Black Cherry Skyr Icelandic Style Yogurt

President's Choice (PC) is a prominent Canadian private-label brand that launched its Skyr line to compete in the high-protein dairy market. While Skyr is an Icelandic tradition dating back centuries, this specific product is an 'Icelandic-style' yogurt manufactured within Canada to serve the North American market.

The brand has a rich history of product innovation, introduced originally by Loblaw Companies Limited in the 1980s under the leadership of Dave Nichol. Today, the brand remains a staple of Canadian grocery stores, emphasizing quality ingredients and competitive pricing. The packaging features bilingual English and French text, reflecting its primary distribution through the Loblaw retail network across Canada.