Apotekarnes Påskmust soda

Apotekarnes Påskmust is a legendary Swedish carbonated soft drink specifically associated with the Easter holiday. The drink's history dates back to 1910 when Harry Roberts and his father Robert Roberts launched the recipe as a non-alcoholic alternative to beer. While the secret essence is still produced reach today by Roberts AB in Örebro, the Apotekarnes brand itself is one of Sweden's oldest and most respected beverage names, founded originally in 1874 by a group of pharmacists.

Today, the Apotekarnes brand is part of the portfolio of Carlsberg Sverige. While the brand has deep Swedish roots, it is now under the global ownership of the Danish Carlsberg Group. The production remains localized in Sweden to cater to the unique seasonal tastes of the Swedish market, where 'must' drinks dominate beverage sales during Christmas and Easter.