42 Below Vodka

42 Below Vodka is a globally recognized premium spirit that takes its name from the 42nd parallel south latitude that runs through New Zealand. Known for its purity and crisp profile, the vodka is crafted using soft, high-quality spring water and undergoes high-pressure distillation and charcoal filtration. The brand gained international fame for its edgy marketing and quintessential New Zealand heritage, positioning it as a top-tier competitor in the global vodka market.

Founded in the late 1990s by Geoff Ross, the brand was a pioneer in putting New Zealand on the map for luxury spirits. While the brand originated as a boutique venture by a local entrepreneur, its rapid success led to a major acquisition. Today, the brand is owned and managed by Bacardi, one of the largest family-owned spirits companies in the world, which has integrated 42 Below into its extensive portfolio of premium beverages while maintaining its manufacturing roots in its country of origin.