Made O'Meter
Discover where a brand or product originates
Haiduc is a Romanian beer brand known for its association with traditional imagery and local heritage, specifically named after the 'haiduc' (outlaws or folk heroes of the Balkans). The product shown is the non-alcoholic version ('Fără Alcool'), identifying as a 'Bere Blondă' or blonde lager style, catering to the growing market for alcohol-free refreshments in Romania.
The brand is produced and owned by Romaqua Group, one of the largest Romanian players in the beverage industry. While the group is most famous for its mineral water brand, Borsec, it expanded into the beer market with the construction of a modern brewery in Lancrăm. This facility handles the entire production process for Haiduc, ensuring that the brand remains a deeply local product manufactured entirely within Romania.
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