Alsa Baking Powder

Alsa is an iconic French brand famous for its distinctive pink sachets of baking powder (Levure Chimique) and vanilla sugar. Founded in the late 19th century, the brand has remained a staple in European kitchens, particularly in France and Belgium, for over a hundred years. Its pink packaging is immediately recognizable to home bakers across the continent.

Originally established as an independent French company, Alsa's success caught the attention of global food conglomerates. For many years, it was part of the Unilever portfolio. However, in 2018, the brand was acquired by the German family-owned company, Dr. Oetker. Today, Alsa operates as a key brand within the Dr. Oetker group, continuing its long-standing tradition of providing baking and dessert aids while expanding its reach under German corporate ownership.