Made O'Meter
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YAYA Kombucha is a premium, organic tea-based beverage brand founded in 2017. The brand focuses on traditional craft-brewed methods, producing drinks that are raw, unpasteurised, and naturally fermented. The Ginger variant is specifically positioned as a 'ginger beer style' kombucha, utilizing cold-pressed ginger juice to achieve its spicy and refreshing flavor profile.
The brand's story began in a small kitchen in Amsterdam, inspired by the founder's experiences with kombucha in the United States. Since its inception, the company has grown into a dedicated brewery while maintaining its commitment to artisanal quality and organic certification. It is widely recognised in the European craft beverage market for its distinctive canning and modern aesthetic.
Today, YAYA Kombucha remains an independent operation based in the Netherlands. It manages its own production facility in Amsterdam (the YAYA Brewery), ensuring that for the foreseeable future, both the brand's heritage and its manufacturing processes remain vertically integrated within the original founding country.
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