Svoya Liniya Wet Wipes

Svoya Liniya (Своя Лінія) is a prominent private label brand managed by the ATB-Market retail chain in Ukraine. Developed specifically for domestic consumers, these wet wipes are categorized as essential hygiene products. They are manufactured locally within Ukraine by specialized subcontractors who produce personal care items for large retail corporations.

The brand ATB-Market, which owns Svoya Liniya, was founded in Dnipro and has grown to become the largest supermarket chain in Ukraine. The product line is designed to offer a competitive, affordable alternative to international hygiene brands while maintaining regional manufacturing standards. The brand remains under the ultimate ownership of the ATB Corporation, ensuring a strong presence in the Eastern European retail market.