[yellow tail] Merlot

Yellow Tail is one of the world's most recognized wine brands, famously known for its distinctive kangaroo logo and approachable style. The brand was launched in 2001 with the goal of creating a wine that was accessible and unpretentious, quickly becoming a global success, particularly in the United States and the United Kingdom.

The wine is produced in the Riverina region of New South Wales, Australia. As a family-owned venture, the production process remains under the careful oversight of the Casella family, utilizing grapes sourced from local vineyards to maintain the consistent flavor profile that has made the brand a staple in the international market.

Ownership of the brand remains with Casella Family Brands, an independent, family-owned Australian company. From its humble beginnings as a small winery founded by Italian immigrants, the company has grown into Australia's largest family-owned wine exporter, continuing to operate from its base in Yenda, Australia.