Made O'Meter
Discover where a brand or product originates
Filur is a classic and iconic Danish ice cream brand that has been a staple of Scandinavian summers since its introduction in 1972. Known for its distinct orange and yellow layers and cheeky 'smiley face' design, it is a fruit-flavored lolly primarily tasting of orange and pineapple. The brand is part of the Frisko family, which is the Danish subsidiary of the global Heartbrand network.
While the brand has deep Danish roots and was originally created by Frisko Flødeis, it is now part of the massive Unilever portfolio. Unilever manages its ice cream division globally, with Filur being produced largely in Denmark for the local market, though manufacturing can occur across various Unilever European facilities depending on supply chain needs. As a household name in Denmark, it remains one of the most recognized frozen treats in the region.
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