Rajec flavored mineral water

Rajec is a well-known brand of spring and mineral water that originates from the Rajecká borders in Slovakia. The water is sourced from underground aquifers in the protected Rajecká Lesná area, known for its pristine natural environment. This specific product is a flavored mineral water, often available in various botanical and fruit infusions.

The brand was launched in the early 2000s and has since grown to become one of the market leaders in both Slovakia and the Czech Republic. It is highly recognized for its marketing focus on purity, the surrounding nature of the Rajecká Valley, and its sustainable approach to water sourcing. The manufacturing is strictly tied to the site of the spring to maintain the mineral balance and freshness of the water.

Ownership of the Rajec brand lies with the Kofola ČeskoSlovensko group, as indicated by the 'S láskou Kofola' (With love, Kofola) logo visible on the label. This group is a major Central European beverage company with a heritage tracing back to the iconic Kofola cola drink created in 1960. Today, the Kofola group manages a wide portfolio of traditional and modern beverage brands across the region.