LU Prince Choco Milk biscuits

LU Prince is an iconic biscuit brand that originated in France. It was first created by the Lefèvre-Utile (LU) company, which was founded in Nantes in 1846. The brand is famous for its sandwich-style cookies featuring a cocoa-flavored cream filling between two golden biscuits, often featuring the iconic 'Prince' character on the packaging.

Over the decades, the ownership of LU transitioned through various corporate mergers and acquisitions. It was notably a part of the Danone group for many years until 2007. Currently, the brand is owned by Mondelēz International, an American multinational confectionery, food, and beverage conglomerate. While the brand maintains its French roots and heritage, it is now manufactured in several facilities across Europe and marketed globally, serving as a staple in the European snack market.