Life Orange Natural Juice

Life juice is a premium line of fruit juices that has become a household name in Greece and surrounding Mediterranean markets. The brand is celebrated for its commitment to high-quality ingredients, often utilizing the abundance of citrus fruits grown in the Greek countryside. It was originally launched by Delta, one of Europe's notable dairy and beverage companies, to provide a natural and fresh alternative in the packaged juice segment.

Today, Life operates under the umbrella of Delta Food S.A., which itself is a major component of the Vivartia Group. Over the years, the brand has expanded its portfolio from classic orange juice to include various blends, super-food infusions, and seasonal varieties. The manufacturing processes are centered in Greece, adhering to strict European standards for food safety and nutritional value.

Ownership of the brand has transitioned through various investment phases. As of recent years, CVC Capital Partners, a global private equity firm, acquired a controlling stake in Vivartia (and by extension Delta). This acquisition has significantly influenced the brand's distribution capabilities and strategic growth across the Balkans and the wider European region.