Amita Juice

Amita is a household name in Greece, recognized as the first packaged juice brand produced in the country. Launched in 1983, it has grown to become the market leader in the Greek fruit juice category, offering a wide variety of flavors ranging from 100% natural juices to fruit nectars and cocktails.

The brand is manufactured locally in Greece, primarily at the production facilities of Coca-Cola HBC Greece. Since its inception, Amita has maintained a strong emphasis on Greek agricultural roots and quality, ensuring that its production processes align with international standards while supporting the local economy.

Today, Amita is owned and managed by Coca-Cola HBC (Hellenic Bottling Company), one of the world's largest bottlers of products from The Coca-Cola Company. While the brand is a Greek creation, its ultimate corporate oversight comes from Coca-Cola HBC's headquarters in Switzerland, reflecting its status as a cornerstone of the company's non-carbonated beverage portfolio in Southeast Europe.