ProPud Protein Bar Nöt-Crème

ProPud is a leading Swedish brand specialized in high-protein, functional snack products. Launched under the NJIE brand, ProPud gained massive popularity for its protein puddings followed by an expansion into beverages and protein bars. The Nöt-Crème variant is a collaboration that brings the nostalgic flavor of the classic Swedish nut cream into a modern, protein-rich format.

While the brand is deeply rooted in Sweden, manufacturing often takes place across various facilities in Europe to meet high demand. The brand belongs to NJIE Group AB, a company that has revolutionized the Swedish health-food sector by providing sugar-free, protein-dense alternatives to traditional snacks. Based in Gothenburg, Sweden, NJIE continues to operate as the parent company, driving innovation in the functional food category.