Made O'Meter
Discover where a brand or product originates
Today is a prominent brand within the confectionery sector, specializing in snacks like chocolate dragees, cakes, and croissants. The brand was established in Türkiye and is manufactured by Elvan Gıda, one of the country's leading exporters in the sweets industry. Known for its wide distribution across the Middle East, Europe, and Asia, Today products are celebrated for combining high-quality ingredients with accessible pricing.
The manufacturing process is primarily centered in Türkiye, where Elvan Gıda operates several integrated production facilities equipped with modern technology to ensure international food safety standards. The Hazelnut Dragee featured in the image is a popular item within their portfolio, consisting of whole roasted hazelnuts coated in premium chocolate.
Ownership of the Today brand remains with the Elvan Group (Elvan Gıda Sanayi ve Ticaret A.Ş.). Headquartered in Istanbul, the Elvan Group has evolved from a small candy shop founded in 1952 into a global confectionery powerhouse. The group manages its own distribution networks and remains an independent Turkish corporate entity as of 2026, continuing to expand its footprint in the global snack market.
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