POM-BEAR Potato Snacks

POM-BEAR is a popular teddy-bear-shaped potato snack that originated in Germany. It was first introduced to the market in 1987 by the German snack food manufacturer Wolf Bergstrasse. Since its inception, the product has become a staple in the European snack market, particularly known for its light, crispy texture and appeal to families and children.

The brand's journey involves evolution through major corporate snacking entities. Originally part of Wolf Bergstrasse, it became a key asset of Intersnack Group. In certain regions, most notably the United Kingdom, the brand is managed and manufactured by KP Snacks, which was acquired by Intersnack in 2013. This complex history means that while the brand's heart is German, its presence is deeply rooted in local markets across Europe.

Today, POM-BEAR is manufactured in several locations across Europe to serve different regional markets. While most UK supply comes from KP Snacks facilities in the United Kingdom, other European distribution is handled by various Intersnack production sites in Germany and beyond. The brand remains under the ultimate ownership of the Intersnack Group, one of Europe's leading savory snack producers.