Viaggio Italian Fast Food

Viaggio is an innovative Italian fast-food concept launched in Sweden, designed to challenge traditional burger-centric roadside dining. The brand was established by the hotel group Strawberry as part of their broader 'Stopover' initiative, which aims to modernize Swedish highway service areas by offering high-quality pasta, wood-fired pizza, and focaccia in a convenient drive-through format.

The brand's first location debuted in Falkenberg in October 2025. It targets travelers and families looking for healthier and more diverse alternatives to standard fast food. Beyond the menu, the brand integrates modern amenities such as electric vehicle charging stations and pet-friendly facilities into its service model. As a locally developed Swedish brand, most ingredients are sourced and the food prepared directly on-site at various locations across the Swedish road network.