COROS Smartwatch

Coros is a high-performance sports technology brand that has rapidly gained a reputation for producing some of the most durable and long-lasting GPS watches on the market. Originally founded in 2016, the brand initially focused on smart cycling helmets before pivoting to the multisport watch market in 2018 with the launch of the PACE. Since then, it has become a primary competitor to established brands like Garmin and Suunto, particularly known for its industry-leading battery life and focus on mountain athletics and ultrarunning.

While Coros is headquartered in Tustin, California, and maintains a strong American identity through its marketing and athlete partnerships (including legends like Eliud Kipchoge and Killian Jornet), its operational and manufacturing core is tied to its parent company in China. The products are designed with high-grade materials like titanium and sapphire glass, engineered to withstand extreme conditions from high-altitude climbing to deep-sea diving.

The brand is owned by Whipsaw (Guangdong) Technology, reflecting a modern global business model where research, development, and brand management are split between North American and Asian hubs. This allows Coros to leverage advanced manufacturing capabilities in China while maintaining a design aesthetic and software ecosystem that appeals to the global professional athletic community.