Made O'Meter
Discover where a brand or product originates
HG is a renowned specialist brand originally founded in the Netherlands. The brand name stems from the initials of Håkan Gresin, a Swedish businessman who developed high-quality cleaning products in the 1960s. Over the decades, HG has established itself as a market leader in the specialty cleaning sector, known for its highly effective, problem-solving formulas designed for specific household tasks, such as removing mould, limescale, and tile stains.
The product is primarily manufactured in the Netherlands, where HG International B.V. operates its own large-scale, automated production facility in Almere. This centralized manufacturing ensures consistent quality control for products distributed across Europe and the globe.
In terms of ownership, HG was acquired by the investment firm Cobepa in 2017. As of 2026, it remains under the stewardship of institutional investors, focusing on expanding its international presence as a premium provider of cleaning solutions. The brand continues to be headquartered in the Netherlands, maintaining its heritage of Dutch engineering and chemical innovation.
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